TARGETED TALENT REACH ADVERTISING

A farmer wearing a hat and work shirt, looking down thoughtfully in a field.

TALENT, TARGETED RIGHT

Expand your reach, attract the right people, and strengthen your employer brand with The Lucas Group’s Targeted Talent Reach Advertising service. 


We combine expertly written job ads with data-driven digital campaigns to put your role in front of both active job seekers and high-potential passive candidates. With 30 days of multi-channel promotion, tailored visuals, ongoing optimisation, and basic shortlisting, this cost-effective service quickly builds awareness, expands your candidate pool, and positions your business as an employer of choice. 


Plus, if advertising alone doesn’t achieve the desired result, you can seamlessly transition to a Retained Recruitment project with your TTR fee credited toward the service.

Our Commitment to You

  • Professionally written job advertisements tailored to your role.



  • Copyright ownership of the final ad copy.


  • Relevant agricultural stock images for digital media promotion.

  • Paid promotion on SEEK and AgJobs Central, plus social media promotion across The Lucas Group’s Facebook, LinkedIn, and X profiles, and listing on The Lucas Group’s job board and inclusion in our bi-weekly candidate newsletter.
  • Ongoing campaign optimisation to maximise visibility and candidate response.


  • Basic shortlisting of applicants and provision of unedited resumes/CVs from relevant candidates.
Farmer in a yellow shirt and hat, thoughtful expression, field in the background.

Boost your candidate pool & employer brand

Our Team

Our team has first-hand insight and experience through the Australian agricultural industry. We live ag, so we know ag.

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News and Insights

Farmer in green shirt and cap watches over a herd of brown cows in a grassy field.

Big Changes are Happening at The Lucas Group

By The Lucas Group • September 16, 2025
We're launching a new way to get your agribusiness jobs in front of the right people. It's our biggest change in decades!
People in orange vests examining a canola field; rows of vibrant yellow flowers, blue sky.

Culture is For Workplaces, Not Just Yoghurt

By The Lucas Group • September 15, 2025
The key to strong agribusinesses? Bringing in team members who help to strengthen your culture, safety, and team dynamics.
Kangaroo standing near a tree in an orchard, with a person walking in the background.

Australian Olive Success Is Oil We Need

By Lucas Group • August 26, 2025
Australia’s 2025 olive harvest shines, with record yields, top-quality oil, and growers proving resilience despite drought and extreme weather.
Grassy field with low-lying modern homes under a blue sky with mountains in the background.

Rental Crunch Hits Agribusiness Workforces

By The Lucas Group • August 26, 2025
Australia’s rental crunch is hitting farmers hard, forcing creative housing solutions and driving up the cost of keeping essential staff.
Woman smiling, on phone, working on laptop at a table. Papers, tea, and window view.

What Small Agribusinesses Need to Know About the Right to Disconnect

By The Lucas Group • August 13, 2025
Small agribusinesses, are you ready for the 2025 right to disconnect and casual employment changes, effective August 26? Get the details here.
Woman in pink shirt and Asian man at a laptop, smiling. They sit at a white table in a bright room.

The Lucas Group and People in Paddocks Partner to Strengthen Our Ag Workforce

By The Lucas Group • July 24, 2025
The Lucas Group and People in Paddocks, have are teaming up to improve recruitment, onboarding, and workforce safety outcomes in ag.
People harvesting grapes in a vineyard with long rows of green vines under sunlight.

Fair Work Steps Up Pressure on Horticulture Sector

By The Lucas Group • July 1, 2025
New Fair Work report into Horticulture reveals Australia’s worst-performing regions and renews focus on labour hire providers.
A person's hand using a calculator on a desk with a laptop, paperwork, and a binder.

Wage Increases & Superannuation for FY25/26

By The Lucas Group • July 1, 2025
Here's a quick breakdown of increases to minimum and award wages, superannuation, and entitlements for the 25/26 financial year.
Aerial view of a large group of people in blue shirts walking through a field with many sheep.

Aussie Lamb Demand Surges With Record Prices Expected to Continue Through Winter

By The Lucas Group • June 19, 2025
Aussie lamb prices soar as overseas demand surges. Record prices expected to continue through winter, driven by strong exports to the US and China.
Woman using tablet to monitor a tractor and attached trailer in a field. Green, yellow, and brown colors are prevalent.

Full-Service Recruitment is the Key to Success in Ag Hiring

By The Lucas Group • June 16, 2025
Discover why full-service recruitment is the future of ag hiring in Australia. Learn how it can help your agribusiness find the right talent and drive success.
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