Leading agribusiness service providers, The Lucas Group and People in Paddocks, have announced a strategic partnership to improve recruitment, onboarding, and workforce safety outcomes across the agricultural sector.

The collaboration brings together The Lucas Group’s expertise in agribusiness recruitment with People in Paddocks’ workplace platform, PIPA – trusted by farm teams nationwide to build safer, smarter, and more productive operations.

With 98% worker uptake, PIPA, empowers every worker – regardless of literacy, language or experience – to engage in safer, smarter, and more productive work.

Replacing outdated systems and invisible risks, PIPA delivers real-time visibility, accountability, and inclusion. It’s not another form or folder—it’s a behaviourally driven system that nudges workers to rest, report hazards, follow safety steps, and show up ready.

“This partnership is all about adding value,” said Tom Lucas, Managing Director at The Lucas Group. “We’re excited to help our clients access practical tools that help onboard and retain staff, while also helping the broader industry discover the benefits of strategic recruitment.”

“We’re both passionate about building strong, safe ag businesses,” said Samantha Pritchard, Founder of People in Paddocks. “PIPA puts safety and leadership into the hands of every worker – and this partnership helps more businesses access that.”

People in Paddocks and The Lucas Group aim to benefit the Australian agricultural community by:

• Making quality workforce tools and advice more accessible to farms of all sizes
• Bridging the gap between hiring and retention to reduce turnover
• Equipping employers with practical tools to build safer, more resilient teams
• Sharing real-world insights to help job seekers and business owners thrive

This partnership reflects a shared commitment to building people-first, culture-led agribusinesses, putting better workforce outcomes in the hands of those who live them every day – farmers, workers, and the teams that support them.

For more information, visit lucasgroup.com.au or peopleinpaddocks.com.au.