We’re launching a new way to get agribusiness jobs in front of the right people.

Over the years, we’ve heard the same story: the agricultural workforce in Australia is shrinking, and attracting and keeping talent is harder than ever. Finding the right people can be a tough slog, which is why we’ve spent more than 30 years delivering tailored search and recruitment services. We also know, though, that not every role justifies the investment of a full-service recruitment project.

We’ve been listening, and ch-ch-ch-changing… which is why we’re excited to introduce a new service offering: Targeted Talent Reach Advertising.

At a fraction of the cost of a full-service recruitment project, our Targeted Talent Reach Advertising is designed to get your open position in front of the right people and get them applying!

Your role will be promoted through our channels using a professionally written advertisement, tailored to increase potential applicant numbers. We will run a 30-day digital campaign with the ability to reach active candidates, as well as passive candidates who could be open to the right opportunity.

Our digital campaign platforms include SEEK, LinkedIn, Facebook, and our very own job board and newsletter.

Through these channels, we reach over 300,000 active members of the agri-workforce. In fact, our SEEK job ads alone consistently receive 45% more applications than the industry norm. (That’s the copywriting coming to play!)

Normally, this forms the attraction phase of our full recruitment projects. With Targeted Talent Reach Advertising, we’ll filter out unsuitable applicants and provide you with all the unedited applications, giving you a bigger pool of relevant candidates without the extra work.

It’s a huge step up from running your own ads on SEEK and hoping for the best.

Why the change? We want to help build agriculture up in Australia across all levels. Not every role requires a full retained search, but every agribusiness benefits from increased brand and position visibility. Targeted Talent Reach Advertising allows us to do exactly that, expanding your candidate pool and putting opportunities in front of the widest and most relevant audience possible

Of course, if advertising alone doesn’t cut the mustard, you can transition to a Retained Recruitment project, with the cost of your advertising credited towards the fee. There’s no downside!

The whole team at The Lucas Group is excited to be expanding our services in a way that helps give Australian agribusinesses more choice, while still keeping premium quality at the centre of everything we do.

If you’d like to learn more about Targeted Talent Reach Advertising, you can check out our overview here. Or, to chat about a current vacancy, get in touch with our team on (08) 8201 9999. We can’t wait to help.

Image: Agrishots